LC.D / Lorenzo Cataldi Design
I design and develop graphical interfaces for web sites
Fond of graphics and communication since the high school, I was able to practice the profession very early for cultural associations, dance clubs and publishing houses. During my academic career (Bachelor’s Degree and Philosophy specialist with honors at the Sapienza University of Rome), I founded a group of videomakers, Jolirouge Film Crew; I was part of P-gruppe, an artistic collective based in Perugia; I worked as a communications manager with BreakEuphoria, organization of electronic music events in Rome. Over time the projects have multiplied, actually I am a founding member of the BeeClimber association through which I carry on projects such as Climb.World.
I began to be interested in the computer code during the specialist studies in philosophy during which I studied the topics of linguistics, semiotics and psychology of perception, to have all the tools necessary to carry out the work of User Experience and User Interface designer: starting from the first sketches on paper, continuing with the high fidelity prototypes on which to perform the very first tests, to get – finally – to the drafting of the code.
Through CasaNoi.it – a start-up of the real estate sector founded in 2012 in which I worked as soon as I finished my studies – I was lucky enough to work alongside two top-level companies: Ideato and Tangible (at the time GNV & Partners), from which I learned not only the correct practices to be followed, but also the culture necessary to develop digital products.
Currently I work as a freelancer and I work with some agencies. I live and work in Rome at the Millepiani Urban Center in Via Niccolò Odero, 13 (MB Garbatella).
- UX/UI Design
- Front-end Web Develop
- Brand Identity
- Web Project Management*
- Agile development
- Lean UX design**
Framework / Tool
- Twig engine
- Angular JS
Other skills: Publishing graphics, Advertising graphics, Brand identity, Product design, Web advertising strategies, SEO on-page factors specialist, Landing-page design, Photography, video making.
* Continous Delivering, User Stories and Iteration Meeting
** Sketching, Prototyping, human-centered design